Personal Branding Knowledge Is Just Beginning... - by Jonathan Coffman from jonathancoffman.com - "This really exemplifies the need for personal branding and social-media strategy to be a part of the final curriculum at our nation’s universities. These students know and understand how viral messages get spread, how to network online, and how to control how they look, but they don’t understand quite yet how to apply those skills to multiple outlets across the web."

Running Websites With WordPress? - by J. Angelo Racoma from Blog Herald - "...the common denominator is the use of WordPress as the content management system. I’m sure there’s not much need to explain why. Being used to running WordPress on an entire blog/new media network, it’s almost like second nature to me. So preparing the hosting account, installing the software, uploading themes and plugins, and actually setting up and maintaining a site running WordPress is something that I’m very much comfortable with."

Who's that selling at your (online) door? - by Gloria Goodale from The Christian Science Monitor - "Whether it's Microsoft paying a journalist to edit the company's entry on Wikipedia or the CEO of Whole Foods giving an anonymous online thrashing to competitor Wild Oats or Sony Corporation funding an 'independent' fan blog, deceptive marketing practices on the Internet are a growing problem, new-media analysts say."

Are job cuts death knell for America's newspapers? - by Russ Britt from MarketWatch - "The digital wave washing over newspapers has turned into a tsunami in the past several weeks, as hundreds of newsroom layoffs coast-to-coast are raising fears that the push for profits and a dismal economy are teaming up to accomplish the unthinkable -- putting the print industry in its grave."