An excellent post by Chris Brogan on Media Bullseye today about "Establishing Reputation Online." He talks about the importance of being yourself online, because

If you’re looking to be someone you’re not, the velocity at which this gets exposed online is astounding. If you’re pretending to be a people person, it shows. If you’re trying to be “one of the guys” and you’re not, it shows. Just be the person you are, and find the way that this connects with the people you need to reach online. Don’t waste calories trying to put on a show. It just isn’t sustainable.

Great advice! I've been enjoying Chris's own blog for a couple of months now, and he has good insights into the changing world of social media. (He also just got a spiffy site redesign by Snowy Day Design and a new masthead logo by Stress Limit Design - nice work, Nico and Justin!)

Media Bullseye - Chris Brogan - Establishing Reputation Online