Sarah Braun posted today about the increased presence of new media in the television and movie industry. The income from online versions of TV shows and movies was a major sticking point in the recent Writers' Guild strike against the networks and producers, and the importance of these new media will continue to grow. Sarah describes the website for NBC's "Heroes," which, like many TV shows today, is regularly mentioned during promos for the broadcast episodes. Sarah describes the site's many attractive features (which include an interactive graphic novel), and concludes:

"I think that this sort of digital content is EXACTLY what a television show’s website should be, particularly for a show like Heroes. Lost’s website is similar, though not nearly as expansive. Promises of online exclusives that turn into hours of extra content and an experience that truly immerses the viewer into the show is a surefire way to keep them coming back for more. I think as technology continues to expand and the entertainment industry continues to move towards digital media, we’ll begin to see more and more websites of that quality."

Quality content keeps eyeballs on the site, interacting with the content - and reading and watching the advertising.

(BTW, Sarah also drops a reference to The Spot in her post, just a week after our New Tech Heroes flashback on the original "webisodic fiction." Spotfans, another blogger shows the love! :) )

Sarah's post is well worth a complete read.