Chris Brogan: "Establishing Reputation Online"

Submitted by Tom Kephart on Tue, 03/04/2008 - 4:45pm.

An excellent post by Chris Brogan on Media Bullseye today about "Establishing Reputation Online." He talks about the importance of being yourself online, because

If you’re looking to be someone you’re not, the velocity at which this gets exposed online is astounding. If you’re pretending to be a people person, it shows. If you’re trying to be “one of the guys” and you’re not, it shows. Just be the person you are, and find the way that this connects with the people you need to reach online. Don’t waste calories trying to put on a show. It just isn’t sustainable.

Great advice! I've been enjoying Chris's own blog for a couple of months now, and he has good insights into the changing world of social media. (He also just got a spiffy site redesign by Snowy Day Design and a new masthead logo by Stress Limit Design - nice work, Nico and Justin!)

Media Bullseye - Chris Brogan - Establishing Reputation Online

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Thanks for the Shout Out

Submitted by Chris Brogan... (not verified) on Tue, 03/04/2008 - 6:04pm.

Thanks so much for the kind words, Tom. I'm very glad to hear from you and thrilled you liked that post. It was a bit of a rant, I admit. : )

RE: Thanks for the Shout Out

Submitted by Tom Kephart on Wed, 03/05/2008 - 10:20am.

I wouldn't call it a rant. :) I think your advice is applicable to any writing, actually. You need to have your own voice come through. Though we don't meet in person most of the people we encounter online, we do get a sense of their personality through their writing style, and we make decisions about whether we like them or not based on that. So your article was timely as I try to find the "voice" for New Tech Heroes.

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